Rubbing it in someone's face.
The Big Bang Theory Season 7, Episode 6
Keep RUBBING.
The Big Bang Theory Season 1, Episode 11
Your life is great.
Stop RUBBING it in.
The Big Bang Theory Season 12, Episode 14
Take it off and start RUBBING.
Money Heist Season 1, Episode 10
You realize
he's just RUBBING our noses...
The Big Bang Theory Season 4, Episode 5